{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest surprise the cinema world has witnessed in 2025? The return of horror as a dominant force at the UK film market.
As a category, it has remarkably outperformed earlier periods with a annual growth of 22% for the British and Irish cinemas: £83,766,086 in 2025, versus £68 million the previous year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a box office editor.
The top performers of the year – Weapons (£11.4 million), Sinners (£16.2m), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54m) – have all hung about in the cinemas and in the popular awareness.
While much of the industry commentary focuses on the singular brilliance of prominent auteurs, their achievements indicate something changing between moviegoers and the category.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a head of acquisition.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But beyond creative value, the consistent popularity of spooky films this year implies they are giving cinemagoers something that’s much needed: therapeutic relief.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a genre expert.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a prominent scholar of horror film history.
Against a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures resonate a bit differently with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an star from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
From film's inception, societal turmoil has shaped horror.
Scholars point to the surge of German expressionism after the the Great War and the chaotic atmosphere of the post-war Germany, with movies such as classic silent horror and a pioneering fright film.
This was followed by the economic crisis of the 30s and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” says a historian.
“So it reflects a lot of anxieties around immigration.”
The boogeyman of immigration shaped the newly launched supernatural tale a recent film title.
The filmmaker explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Maybe, the current era of celebrated, politically engaged fright cinema commenced with a sharp parody launched a year after a contentious political era.
It ushered in a new wave of innovative filmmakers, including various prominent figures.
“It was a hugely exciting time,” says a filmmaker whose project about a deadly unborn child was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Concurrently, there has been a revival of the underrated horror works.
Earlier this year, a nicke l venue opened in a major city, showing obscure movies such as The Greasy Strangler, a classic adaptation and the late-80s version of Dr Caligari.
The fresh acclaim of this “raw and chaotic” genre is, according to the venue creator, a direct reaction to the calculated releases pumped out at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Horror films continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an expert.
Besides the re-emergence of the deranged genius archetype – with multiple versions of a classic novel imminent – he predicts we will see horror films in the coming years reacting to our present fears: about tech supremacy in the years ahead and “supernatural elements in political spheres”.
In the interim, “Jesus horror” a forthcoming title – which tells the story of Mary and Joseph’s struggles after the messiah's arrival, and includes well-known actors as the divine couple – is planned for launch soon, and will certainly send a ripple through the faith-based groups in the US.</